You Can Soon be ‘Hotel of the Year’ with Better Communications
According to industry reports, the technology trend for hotels in 2016 is “more” . . . more data, more mobile engagement, more personalization and more spend. In fact, it is predicted that this will be the biggest technology spending year to date. If you are an owner of a small- to mid-size hotel, albeit an independent property or a branded hotel, you don’t need to panic. Your hotel can also adopt new technology that enables more communication between staff and management and staff and guests – and without breaking the bank.
Take the Super 8 in San Bruno, Calif., for example. This economy property is a short seven-minute drive from the San Francisco International Airport and 14 miles from downtown. What makes it so special is not just that it was named “Hotel Of The Year” by Wyndham Hotel Group last month, but that it was able to achieve such a great honor with a minimal technology investment.
For nearly two years this Super 8 has been operating with HotelTap, a workforce automation tool that replaces traditional notebooks, paper tickets, sticky notes, internal emails, etc. as a way for hotel staff to communicate with each other and guests quickly and efficiently. The tool facilitates mobile notifications sent to employees with links for responding directly to issues – and employees can communicate in their language of choice – even Spanish. Management can print task list for employees and receive daily activity reports to keep a paper trail of all communications. It’s ideal for managing waitlists, lost and found, group reservations and other operational tasks, such as creating recurring checklists for shifts, inspections and preventive maintenance.
Owner Prativ Patel said he attributes a large part of his property’s award-winning success to the vastly improved communications driven by HotelTap.
“HotelTap really simplified the way we do business and how we serve our guests. Having to manually write down everything that happens during a shift is really archaic and time consuming. Not everyone has that kind of time, especially if we are really busy with check ins. If someone forgot to record a guest request or a maintenance issue, management would not know about it until the guest complained. As a hotel owner, all issues are important, and this tool enables me to keep on top of things. I can log into the dashboard from anywhere and see if all maintenance issues for the day have been resolved and make sure that staff are communicating effectively via the system. HotelTap gives me peace of mind in knowing that my staff is being reactive and proactive in our service delivery 100 percent of the time.” – Prativ Patel
HotelTap is so affordable that it has been added to a second property owned by Patel, the Hotel Aura also in San Bruno.
The bottom line is this: Hoteliers don’t have to spend a fortune on technology to get exceptional results. Achieving “Hotel of the Year” status starts with better communications.